"There is a truism in advertising that you should not sell drills but sell holes. After all, the ultimate purpose of the drill is not to whir fast or feel solid in your hand but to create a hole. The same is true of guns (and bullets). When all is said and done, you pull the trigger and there is a hole, maybe in a wall or a target, or maybe in a human skull."  Nathan Hegedus
Picture: Georg Baselitz, Das Motiv im Grand Canyon, 2003. Copyright © Georg Baselitz. Courtesy Galleri Bo Bjerggaard, Copenhagen.
(via Bad Land - The Morning News)

"There is a truism in advertising that you should not sell drills but sell holes. After all, the ultimate purpose of the drill is not to whir fast or feel solid in your hand but to create a hole. The same is true of guns (and bullets). When all is said and done, you pull the trigger and there is a hole, maybe in a wall or a target, or maybe in a human skull."  Nathan Hegedus

Picture: Georg Baselitz, Das Motiv im Grand Canyon, 2003. Copyright © Georg Baselitz. Courtesy Galleri Bo Bjerggaard, Copenhagen.

(via Bad Land - The Morning News)